The 50 Great Ideas series brings you the best, tried and tested ideas and tactics for the major social media platforms.
LinkedIn is often wrongly discarded by marketers. It can be seen as just a tool for HR professionals or those on the hunt for a job. Whilst it can be used like this, LinkedIn is a great marketing and lead-generation tool. In fact for most businesses, and virtually all B2B businesses, it should be a regular source of qualified leads.
Whether you’re an individual or a business owner, LinkedIn should be both a thriving content platform to showcase your expertise and services as well as an arena to identify and engage with prospects. The 50 Great Ideas book covers all the basics of creating a profile to be proud of before outlining some seriously useful lead-generation tactics that will help you find and interact with decision makers.
LinkedIn is often wrongly discarded by marketers. It can be seen as just a tool for HR professionals or those on the hunt for a job. Whilst it can be used like this, LinkedIn is a great marketing and lead-generation tool. In fact for most businesses, and virtually all B2B businesses, it should be a regular source of qualified leads.
Whether you’re an individual or a business owner, LinkedIn should be both a thriving content platform to showcase your expertise and services as well as an arena to identify and engage with prospects. The 50 Great Ideas book covers all the basics of creating a profile to be proud of before outlining some seriously useful lead-generation tactics that will help you find and interact with decision makers.
