'The Industry' is the name that is generally used to refer to a number of companies around the world that produce 'country economic reports'. This industry is run by very young, sophisticated people who travel the world meeting with dignitaries and kings of industry and earn a lot of money. For a twenty-five- year-old, there is no better job.
Their work is defined as a mixture of journalism, advertising, and public relations, and although they could very well also be considered lobbyists because of the type of work they do with government officials, they have been labeled 'The Best Salespeople in the World'.
A unique philosophy surrounds their lifestyle, which is referred to as the AFA life, taking the name of the first company in the business. It could all be summed up in their motto: 'This job is all about having fun and making money'.
With all the most prestigious written publications on the planet as their partners, the Industry moves millions of dollars every year in advertising sales made in the most difficult places to find in the world.
This is the story of how those motivated young people squeeze life to its pulp: how they live, how they work, and how they do what they do. Their story covers most of the world and involves many of its players, from presidents and prime ministers of countries to major media like the New York Times or the Economist. It’s a story that needed to be told in order to put to rest myths and fantasies that have surrounded the Industry for far too long.
Their work is defined as a mixture of journalism, advertising, and public relations, and although they could very well also be considered lobbyists because of the type of work they do with government officials, they have been labeled 'The Best Salespeople in the World'.
A unique philosophy surrounds their lifestyle, which is referred to as the AFA life, taking the name of the first company in the business. It could all be summed up in their motto: 'This job is all about having fun and making money'.
With all the most prestigious written publications on the planet as their partners, the Industry moves millions of dollars every year in advertising sales made in the most difficult places to find in the world.
This is the story of how those motivated young people squeeze life to its pulp: how they live, how they work, and how they do what they do. Their story covers most of the world and involves many of its players, from presidents and prime ministers of countries to major media like the New York Times or the Economist. It’s a story that needed to be told in order to put to rest myths and fantasies that have surrounded the Industry for far too long.
