Every week, new video games are released; game journalists, Let's Players, streamers and other outlets are flooded with games to cover- if you're an independent game developer, how can you get- and keep- the attention of the press?
Playing the Press will help you to do just that: reach out to outlets and get your game covered. The following topics are covered in the book:
Launch Coverage
Making First Contact
Writing Your Press Release
Hitting the Road: how to handle press at such events as PAX and Comic Con
Dealing with Bad Reviews and Negative Press
Holding the Attention of the Press
Organizing Your Assets
...And more!
This guide is be brief and affordable, but comprehensive and indispensable. If you're making a video game and need help promoting it, this is where you start.
Playing the Press will help you to do just that: reach out to outlets and get your game covered. The following topics are covered in the book:
Launch Coverage
Making First Contact
Writing Your Press Release
Hitting the Road: how to handle press at such events as PAX and Comic Con
Dealing with Bad Reviews and Negative Press
Holding the Attention of the Press
Organizing Your Assets
...And more!
This guide is be brief and affordable, but comprehensive and indispensable. If you're making a video game and need help promoting it, this is where you start.
