The Authoritative Guide to the History, Development and Creation of Radio Jingles.
"More music more often !" "The all Americans!" "Radio a go go!" "All hits all the time!"
These phrases were as much a part of the top-40 radio in the 1960s and early '70s as the Beatles, surf music and psychedelic posters.
The slogans were most memorably expressed on the radio through musical jingles.
These little 10-second wonders were created by a handful of innovative and dedicated producers in Dallas, Memphis, Los Angeles and New York.
One of the earliest fans of this genre was Ken R., who in 1963 began collecting jingles. After an unspectacular career in radio and TV, in 1980 he bought 5,500 PAMS master tapes and music tracks when the original company went out of business. Using these as a basis, his recording studio produced re-sings of these classic jingles along with many contemporary packages between 1980 and 2000.
But this is not just a book about PAMS. Futursonic, Spot Productions, Heller, JAM Creative Productions, TM, Pepper Tanner, CRC, Johnny Mann, Anita Kerr and others are included.
The general public may never have heard of these firms, but everyone knew the sound. It blasted out of transistor radios and car radio speakers around the world.
In 1994, Ken added "professional writer" to his resume. He has published hundreds of articles in Radio World, Pro Audio Review, Cool & Strange Music, Filmfax and other publications. He also runs an audio restoration business.
Through a series of interviews with the original jingle creators, Ken has woven a picture of how these musical IDs were created. He adds to that his own slightly off-kilter experiences in the wolrds of radio and jingle production.
This book will provide you with the real story of the colorful cast of deranged clients, felonious station managers and talented musicaians whom Ken met over the last 30 years.
Be sure to look for the other two books in the series: "The Second Jingle Book" & "Up and Down the Dial."
Visit www.kendeutsch.com
"More music more often !" "The all Americans!" "Radio a go go!" "All hits all the time!"
These phrases were as much a part of the top-40 radio in the 1960s and early '70s as the Beatles, surf music and psychedelic posters.
The slogans were most memorably expressed on the radio through musical jingles.
These little 10-second wonders were created by a handful of innovative and dedicated producers in Dallas, Memphis, Los Angeles and New York.
One of the earliest fans of this genre was Ken R., who in 1963 began collecting jingles. After an unspectacular career in radio and TV, in 1980 he bought 5,500 PAMS master tapes and music tracks when the original company went out of business. Using these as a basis, his recording studio produced re-sings of these classic jingles along with many contemporary packages between 1980 and 2000.
But this is not just a book about PAMS. Futursonic, Spot Productions, Heller, JAM Creative Productions, TM, Pepper Tanner, CRC, Johnny Mann, Anita Kerr and others are included.
The general public may never have heard of these firms, but everyone knew the sound. It blasted out of transistor radios and car radio speakers around the world.
In 1994, Ken added "professional writer" to his resume. He has published hundreds of articles in Radio World, Pro Audio Review, Cool & Strange Music, Filmfax and other publications. He also runs an audio restoration business.
Through a series of interviews with the original jingle creators, Ken has woven a picture of how these musical IDs were created. He adds to that his own slightly off-kilter experiences in the wolrds of radio and jingle production.
This book will provide you with the real story of the colorful cast of deranged clients, felonious station managers and talented musicaians whom Ken met over the last 30 years.
Be sure to look for the other two books in the series: "The Second Jingle Book" & "Up and Down the Dial."
Visit www.kendeutsch.com
