Marketing Technology Playbook - Big Data
Marketing has always had the most complex data. Now with web logs, web analytics, meta-data and sensor data input, the unbelievable amount of data marketers have to manage is exploding. So large that new technology had to be invented to store and process all this data, the marketing technology of Big Data.
The purpose of Marketing Technology – Big Data is to help marketers and information technology professionals quickly and easily understand from a marketing and sales perspective what big data is, how it works, in what situations it is useful and who are the key players? It examines the use of marketing big data from a marketing analytics, visualization, operations, marketing automation and marketing software perspective.
The book covers topics such as Hadoop, Hive, Pig and other big data technologies so that you are familiar with the language and capabilities of the products. It also addresses data as an asset and how you can use big data to improve customer intimacy, invigorate new product development and increase the efficiency of the key processes such as customer acquisition costs. Lastly, risk management is addressed so that your probability of success is increased.
Marketing Technology Playbook – The Series
Limited to 40 pages all Marketing Technology Playbook e-books are written for the busy professional. Designed as an executive brief you gain the knowledge of entire marketing technology within sixty minutes. Knowledge that you can use in strategy meeting, assessing proposals or budgets on marketing technology projects, uniting teams around a common vision, building commitment to a new ideas by educating decision makers or just for personal improvement.
Whatever the reason, Marketing Technology Playbook will save you time by eliminating the unnecessary and focusing on the important topics that all marketing professionals need to know to successfully manage a marketing technology project from strategy through implementation.
Marketing has always had the most complex data. Now with web logs, web analytics, meta-data and sensor data input, the unbelievable amount of data marketers have to manage is exploding. So large that new technology had to be invented to store and process all this data, the marketing technology of Big Data.
The purpose of Marketing Technology – Big Data is to help marketers and information technology professionals quickly and easily understand from a marketing and sales perspective what big data is, how it works, in what situations it is useful and who are the key players? It examines the use of marketing big data from a marketing analytics, visualization, operations, marketing automation and marketing software perspective.
The book covers topics such as Hadoop, Hive, Pig and other big data technologies so that you are familiar with the language and capabilities of the products. It also addresses data as an asset and how you can use big data to improve customer intimacy, invigorate new product development and increase the efficiency of the key processes such as customer acquisition costs. Lastly, risk management is addressed so that your probability of success is increased.
Marketing Technology Playbook – The Series
Limited to 40 pages all Marketing Technology Playbook e-books are written for the busy professional. Designed as an executive brief you gain the knowledge of entire marketing technology within sixty minutes. Knowledge that you can use in strategy meeting, assessing proposals or budgets on marketing technology projects, uniting teams around a common vision, building commitment to a new ideas by educating decision makers or just for personal improvement.
Whatever the reason, Marketing Technology Playbook will save you time by eliminating the unnecessary and focusing on the important topics that all marketing professionals need to know to successfully manage a marketing technology project from strategy through implementation.
