It is important to establish that this is not a Get Rich Quick Book (although you might if you are lucky!). It is a guide to running a wedding photography business that really makes money. It is full of valuable hints and tips presented in bullet point format for easy reference (we know photographers are creative types and you lose interest in long paragraphs pretty quickly).
Making money is not a science and ultimately comes down to your personality, your photography skills, the amount of work you put in, how you attract customers and how much you charge. It may take years to find the perfect balance but that is what business is about; constantly adapting, trialing new initiatives and discovering what works for you. You can be the best wedding photographer in the world but if you don’t have the right business skills you will not succeed. You need to be constantly working on your business to receive the rewards you wish to reap.
This book is written based on the belief that everything you do in your business is related to how much money you will make. Be it your allocation of time, your gross profit margin or the management of the business. Everything you do in your business is part of the process of making money.
It is vital to appreciate the last sentence. Making money is the PROCESS of bringing all components of your business together and making them work towards a common and defined goal. The three most important elements of success are intelligent working methods, delegation and putting your ideas into action.
Sadly the majority of people reading this book will take on board the information, be inspired and then do nothing about it. Please don’t be one of them. Even if you can find nothing in this book to spark you into action (almost impossible I would hope!) it will still have had the positive effect of making you consider what I have written. This will have resulted in you analyzing your own business whilst formulating and concreting your own beliefs.
This book does not go into detail about sales techniques as that would require an entire book of its own, and there are literally thousands of them in publication already. I suggest browsing in your local book shop for the most popular current titles. Nor is it a tome; it has been designed to be easily read and digested within a few hours. Its aim is to hold your attention and allow you to easily pick it up again and again to read your favorite sections.
The aim of this book is to give you the knowledge required to substantially grow your business to the size you wish it to be. There are numerous working methods and ideals that I believe in, and helped me take my wedding photography business forward. I made a good amount of money from wedding photography that allowed me to have a comfortable living that was sustainable. I suspect that that is a similar goal for most reading this book.
Making money is not a science and ultimately comes down to your personality, your photography skills, the amount of work you put in, how you attract customers and how much you charge. It may take years to find the perfect balance but that is what business is about; constantly adapting, trialing new initiatives and discovering what works for you. You can be the best wedding photographer in the world but if you don’t have the right business skills you will not succeed. You need to be constantly working on your business to receive the rewards you wish to reap.
This book is written based on the belief that everything you do in your business is related to how much money you will make. Be it your allocation of time, your gross profit margin or the management of the business. Everything you do in your business is part of the process of making money.
It is vital to appreciate the last sentence. Making money is the PROCESS of bringing all components of your business together and making them work towards a common and defined goal. The three most important elements of success are intelligent working methods, delegation and putting your ideas into action.
Sadly the majority of people reading this book will take on board the information, be inspired and then do nothing about it. Please don’t be one of them. Even if you can find nothing in this book to spark you into action (almost impossible I would hope!) it will still have had the positive effect of making you consider what I have written. This will have resulted in you analyzing your own business whilst formulating and concreting your own beliefs.
This book does not go into detail about sales techniques as that would require an entire book of its own, and there are literally thousands of them in publication already. I suggest browsing in your local book shop for the most popular current titles. Nor is it a tome; it has been designed to be easily read and digested within a few hours. Its aim is to hold your attention and allow you to easily pick it up again and again to read your favorite sections.
The aim of this book is to give you the knowledge required to substantially grow your business to the size you wish it to be. There are numerous working methods and ideals that I believe in, and helped me take my wedding photography business forward. I made a good amount of money from wedding photography that allowed me to have a comfortable living that was sustainable. I suspect that that is a similar goal for most reading this book.
