There is as much a gap between producers and consumers of coffee as there is between the commercially-driven perception of the beverage and contemporary appreciation of its taste.
Coffee is a plant? Cherry? A seed? A mere 50 years since industrialized production has elapsed before 400 years of heritage was overshadowed and forgotten - few in the modern world realize the many numbers of steps it requires for the seeds to travel to their cup.
Few agricultural products can be so directly influenced at the origins from the downstream. Current understanding and appreciation of the coffee drink has revolutionalized the way the seed is grown, processed, roasted and brewed. This has also changed the status of producers being mere suppliers to a partner in bringing about a cup that throughout history has altered the course of mankind. This book is a first hand account from the perspective of a downstream coffee operator on how the magical fruit is grown, from seed to cup.
Coffee is a plant? Cherry? A seed? A mere 50 years since industrialized production has elapsed before 400 years of heritage was overshadowed and forgotten - few in the modern world realize the many numbers of steps it requires for the seeds to travel to their cup.
Few agricultural products can be so directly influenced at the origins from the downstream. Current understanding and appreciation of the coffee drink has revolutionalized the way the seed is grown, processed, roasted and brewed. This has also changed the status of producers being mere suppliers to a partner in bringing about a cup that throughout history has altered the course of mankind. This book is a first hand account from the perspective of a downstream coffee operator on how the magical fruit is grown, from seed to cup.
