PR Smith’s popular SOSTAC® planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC® Guide To Your Perfect Digital Marketing Plan, V2 can be skimmed in 30 minutes and digested in detail in 3 hours.
The SOSTAC® planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing’s Centenary Poll. The entire book comprises just 130 core pages and written in easily digestible chunks so readers can dip in and out.
Who can use this book?
The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a ‘dip in & out’ (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting edge web sites, digital tools and videos.
The 6 Chapters:
Situation Analysis (where are we now?)
Objectives (where are we going?)
Strategy (how do we get there?
Tactics (details of strategy incl. marketing mix)
Action (checklists, guides, systems & internal marketing)
Control (how do we know if we are going to get there?)
Who is the author?
PR Smith is co-author of the hugely influential ‘Emarketing Excellence’ (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications. This new SOSTAC® Guide has achieved more than 3,000 pre-sales. The book is now available at £5 from amazon, ibooks, other networks or www.PRSmith.org/sostsac . There is a free kindle app which allows readers to enjoy this eBook on any mobile, ipad or laptop in addition to a kindle.
What Experts Say About This Book
“Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC® gives you an awesomely simple framework to put that right.” Dave Chaffey, CEO Smart Insights
“A really good easy-to-follow guide” Ged Carroll, Digital Director VP Europe, RacePoint Global
‘This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.’ IDM
SOSTAC(r) Certified Planners is launched April 2016 - an online portal to register, download manuals drawn form these books and take the online, open-book, multiple choice case study assessment. Upon reaching 60% + the appplicant receives a SOSTAC(r) Certified Planner certificate. See http://www.PRSmith.org/SOSTAC for more.
The SOSTAC® planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing’s Centenary Poll. The entire book comprises just 130 core pages and written in easily digestible chunks so readers can dip in and out.
Who can use this book?
The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a ‘dip in & out’ (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting edge web sites, digital tools and videos.
The 6 Chapters:
Situation Analysis (where are we now?)
Objectives (where are we going?)
Strategy (how do we get there?
Tactics (details of strategy incl. marketing mix)
Action (checklists, guides, systems & internal marketing)
Control (how do we know if we are going to get there?)
Who is the author?
PR Smith is co-author of the hugely influential ‘Emarketing Excellence’ (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications. This new SOSTAC® Guide has achieved more than 3,000 pre-sales. The book is now available at £5 from amazon, ibooks, other networks or www.PRSmith.org/sostsac . There is a free kindle app which allows readers to enjoy this eBook on any mobile, ipad or laptop in addition to a kindle.
What Experts Say About This Book
“Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC® gives you an awesomely simple framework to put that right.” Dave Chaffey, CEO Smart Insights
“A really good easy-to-follow guide” Ged Carroll, Digital Director VP Europe, RacePoint Global
‘This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.’ IDM
SOSTAC(r) Certified Planners is launched April 2016 - an online portal to register, download manuals drawn form these books and take the online, open-book, multiple choice case study assessment. Upon reaching 60% + the appplicant receives a SOSTAC(r) Certified Planner certificate. See http://www.PRSmith.org/SOSTAC for more.
