Ultimate Sales Writing: How to Create Powerful Key Message Copy Platforms

Professional copywriter and consultant Casey Demchak teaches you powerful, fundamental sales writing secrets that will generate more leads, persuade more prospects and increase your marketing ROI! Through numerous real-world examples, this fast-moving dynamic e-book takes you through the process of creating comprehensive Key Message Copy Platforms that guarantee your marketing materials have convincing benefit-driven sales statements. Once completed, your Key Message Copy Platform becomes the springboard for writing a wide range of high-impact marketing materials that have a consistent tone and message throughout your traditional, digital and social media programs.