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    Droidmaker: George Lucas and the Digital Revolution

    By Michael Rubin

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    We can all agree that Pixar is a fantastic company. Every single project they have embarked upon for more than 25 years has been successful, both financially and creatively. Few companies have created a product so consistently good for so long. All the elements that made them great were present at their inception. But the path to that instant was complicated.
     
    The story of Pixar begins with George Lucas.
     
    Pixar was founded as “The Graphics Group”, one-third of Lucasfilm’s Computer Division, in 1979. But the question should be “WHY?” Why would rebel filmmaker George Lucas have spent a disproportionate amount of his newfound wealth to hire computer scientists and what were they charged with doing? What was it like in this kernel within the secretive Star Wars environment? Caught in the swirl between two competitive friends, George Lucas and Francis Coppola.

    This is the inside story of George Lucas, his intensely private company, and their work to revolutionize filmmaking. In the process, they made computer history. Discover the birth of SG, digital video editing, videogame avitars, THX sound, and a host of other icons of the media age. Lucas played a central role in the universe of entertainment technologies we see everyday.
     
    If you like computers, Star Wars, Pixar or just movies, you have to read this story.
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