Do you want to be one step ahead understanding China and its most important digital platform?
If you are not in China, you do not have access to sources to understand WeChat and WeChat Marketing. This book is perfect for you to develop a fundamental understanding of how to use WeChat for business. The book is full of practical information that you can apply right away. With step by step instructions, you will be able to set up a WeChat official account for your brand, start WeChat store and integrate with WeChat payment. You can learn the best WeChat marketing practices to be inspired for your own WeChat marketing campaigns.
Why understanding WeChat is so important?
China leapfrogged the PC era and went straight into mobile. WeChat is the undisputed winner to rule the mobile scene.
On top of having all the features of Facebook, Twitter, Snapchat they all have, WeChat users can pay utility bills, make doctor appointments, hail taxi, book flight, train, hotel rooms, split bills, transfer money and pay with WeChat payment. Not only online but also in brick and mortar stores. It is not like you would see Apple Pay or Google Wallet in the west. WeChat payment can be used almost anywhere in China. From luxury shopping malls to street vendors. It is easier to explain how powerful tool WeChat is for users than to explain how powerful tool WeChat is for business. How WeChat brand accounts work is completely different than Facebook brand pages. This book will help you to understand what WeChat offers for business and offers an in–depth explanation how to open WeChat brand account.
There are now more than 800 million active users of WeChat. It means almost everyone who has a smartphone is an active WeChat user.
This books will help readers:
-Understand how WeChat works
-How it become the most powerful and ubiquitous
-Why is WeChat model the future of social platforms?
-How to open WeChat brand account, WeChat store set up, WeChat payment
-How to create a winning WeChat strategy
The book is filled with best examples for selected industries of the foreign and domestic companies, leading brands who have succeeded in selling in WeChat marketplace. This book also takes you inside story of why some of the most successful western brands failed in China and the other succeeded getting their share from the Chinese market.
This book is an invaluable resource for anyone who wants a clear understanding of how WeChat works and taking the first step to create a brand presence and marketing strategy on WeChat.
If you are not in China, you do not have access to sources to understand WeChat and WeChat Marketing. This book is perfect for you to develop a fundamental understanding of how to use WeChat for business. The book is full of practical information that you can apply right away. With step by step instructions, you will be able to set up a WeChat official account for your brand, start WeChat store and integrate with WeChat payment. You can learn the best WeChat marketing practices to be inspired for your own WeChat marketing campaigns.
Why understanding WeChat is so important?
China leapfrogged the PC era and went straight into mobile. WeChat is the undisputed winner to rule the mobile scene.
On top of having all the features of Facebook, Twitter, Snapchat they all have, WeChat users can pay utility bills, make doctor appointments, hail taxi, book flight, train, hotel rooms, split bills, transfer money and pay with WeChat payment. Not only online but also in brick and mortar stores. It is not like you would see Apple Pay or Google Wallet in the west. WeChat payment can be used almost anywhere in China. From luxury shopping malls to street vendors. It is easier to explain how powerful tool WeChat is for users than to explain how powerful tool WeChat is for business. How WeChat brand accounts work is completely different than Facebook brand pages. This book will help you to understand what WeChat offers for business and offers an in–depth explanation how to open WeChat brand account.
There are now more than 800 million active users of WeChat. It means almost everyone who has a smartphone is an active WeChat user.
This books will help readers:
-Understand how WeChat works
-How it become the most powerful and ubiquitous
-Why is WeChat model the future of social platforms?
-How to open WeChat brand account, WeChat store set up, WeChat payment
-How to create a winning WeChat strategy
The book is filled with best examples for selected industries of the foreign and domestic companies, leading brands who have succeeded in selling in WeChat marketplace. This book also takes you inside story of why some of the most successful western brands failed in China and the other succeeded getting their share from the Chinese market.
This book is an invaluable resource for anyone who wants a clear understanding of how WeChat works and taking the first step to create a brand presence and marketing strategy on WeChat.
